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    Digital Product Design

    Digital Product Design — UX That Ships and Sells

    Most product design dies in the handoff to engineering. We embed design with the engineering team from week one, so what's designed is what ships — and what ships is what users actually use.

    Design sprint, end to end
    1. 1
      Research
      5–8 user interviews, JTBD framing
    2. 2
      Architecture
      Flows, IA, content model
    3. 3
      Design
      Wireframes → high-fidelity in Figma
    4. 4
      Prototype
      Clickable, validated with real users
    5. 5
      Ship
      Design QA on every PR, not just final

    First production-quality screen ships by week 6 — research never sits in a doc.

    What you get

    User research that produces decisions, not 200-page reports nobody reads
    Information architecture and flows mapped to the business outcomes, not screen-by-screen
    Interaction design and prototypes in Figma, validated with real users before engineering starts
    Design system in code (tokens, components, Storybook) so engineers don't reinvent the wheel each sprint
    Accessibility built in (WCAG 2.2 AA): contrast, keyboard, screen reader — not a retrofit
    Design QA during build — we review every PR for fidelity, not just at the end

    When it fits

    • Your product is competing on UX, not on price or distribution
    • You're shipping a new product, redesigning an old one, or unifying a sprawling design surface
    • Engineering is ready to ship to a design system instead of pixel-perfect mockups per screen
    • You'd rather research before building than rebuild after launching

    When it doesn't

    • The team will not implement what's designed — design without engineering buy-in is wasted
    • You need a logo or marketing visuals — that's brand work, hire a brand studio
    • There's no budget for research and engineering has free reign anyway

    Process

    Discovery starts with 3–5 user interviews and a heuristic review of the current product (if any). Then design sprints in 2-week cycles: research → design → prototype → user-test → engineering kickoff. The first feature ships to production by week 6.

    Full delivery process

    Pricing

    Project-based ($30–120k for a focused redesign) or design pod (1–2 designers + research) at monthly retainer. Always includes design QA during engineering — design without QA tends to be designed twice.

    See engagement models

    FAQ

    Do you do research or just visual design?
    Both, and research first. We won't design without at least 5 user interviews — sometimes the answer is 'the feature you're asking for isn't the right one', and we'd rather tell you in week one than design the wrong thing for a quarter.
    Do you provide design systems?
    Yes, and they ship in code. A design system that only exists in Figma is design debt; we build it as a real component library (Storybook + tokens) so engineering can pull components directly instead of rebuilding them from screenshots.
    How do you handle accessibility?
    WCAG 2.2 AA from day one — contrast in the tokens, focus states in every component, keyboard flows in the prototypes. Retrofitting accessibility costs 3–5× more than designing for it; we don't ship designs that fail an audit.

    Ready to talk digital product design?

    30-minute scoping call. No obligation, no hard sell.